A New Format

Tonight I’m launching a new format for this (often neglected) blog.

In an effort to document rather than create, I’ll be posting a daily notes. Expect an eclectic mix of insights, observations, and random thoughts from the perspective of a marketing copywriter.


Down time is a must. Most of my writing is done when I’m away from the keyboard. I discovered that I gain a lot of creative energy when I take a walk. It is an important part of the writing process for me. I can get lost in the moment and it allows my brain to go in any direction.