How to Start a Blog for Your Business Website

494350_46294989Many business owners understand the need for a blog, but staring at a blinking cursor on a blank Microsoft Word page can be terrifying. Starting a blog is a bit daunting, especially for small business owners who are already overworked and underpaid. Ideally, you will hire a professional to manage your online presence, but here are a few tips to get you started with your blog:

1.Target Audience
Define the target audience for your blog. In most cases, the target audience will be the same as the target demographic for your business. By focusing on your target audience, you will be able to develop useful and engaging content for your target demographic.

2.Unique Perspective
Offer a unique perspective. Use your business’s unique selling points to create engaging content for your prospects and existing customers. Do some research. Do you competitors have blogs? What content are they providing to their customers? Your blog needs to provide people with content they cannot find anywhere else.

3.New Content
Consistently update your blog with new content. In order to grow your blog’s readership, you will need to add new posts to your blog on a regular basis. If you can provide a steady stream of valuable, targeted content, you will establish a strong online presence for your business. Set up a schedule and stick to it. Just like TV programming, people will anticipate new content from you on certain days each week.

4.Encourage Interaction
Create content that encourages online interaction. Ask your readers for input and interact with readers in the comments section of blog posts. As people interact and share their ideas, an interactive online community will grow on your blog. Add social media buttons to your blog to encourage users to share content they find useful, interesting or compelling.

In order for your blog to grow, you will need to promote it. Share your posts on your social media profiles. Encourage customers to read your blog. Set up a mailing list so customers can opt to receive your blog posts in their email. Over time, your blog will grow and require less promotion, but you’ll still need to promote it to prospects and new customers on an ongoing basis.

The appearance, design and content of your blog needs to be professional. Remember, your blog is an extension of your business. Many businesses hire a freelance writer to manage their online presence. As a result, they are able to maintain a consistent,  professional blog with strong SEO and marketing throughout its content.

Well, what are you waiting for? Get started today!