The Editing Process

It’s that time of year again. The leaves are nearly off the trees. A stark landscape is emerging. Dark, bold limbs are left bare – reaching to the heavens above. For me, it’s more beautiful than the colorful leaves. The contrast. The harsh realism of the landscape. It’s striking.

So what does this have to do with copywriting, marketing, and business? The falling of leaves and the bare trees both remind me of the editing process. Everyone gets romantic about the brilliant colors of autumn, but the colorful leaves are covering up the true beauty of the tree.

The same holds true for your marketing copy. Too many businesses fall for flowery words when in fact, they should be edited out. To capture the emotion, you need to cut to the heart of the product or service you are presenting. Eliminate all unnecessary words. The resulting message will be powerful. Thanks for listening to CopyDeck.