Document versus create. Gary Vaynerchuk has shown through example the effectiveness of documentation. When you document versus create, you stay true to your brand and provide your audience with a real life – behind the scenes look. This is an excellent choice as long as the subject matter you are documenting is of interest to your audience. It could be something mundane, but because people are invested in you or your story, they will find it of interest. This is the key to documenting over creating. Both have their place in telling your story. Thanks for listening to CopyDeck.